As a trainer, you operate in an unlicensed field. Anyone can call themselves a trainer or do a quick online course and receive a certificate. We cannot expect our clients to know the difference between a proper education or a low quality certification. What we can however, is look as professional as we can to earn their trust.
Remember, this is only the first impression and step in a (hopefully) long journey with your client. It’s up to you to be a great trainer and keep the working relationship intact.
Here are some ways you can seem more professional:
- Ditch the gmail or yahoo email addresses. It has become very easy to get your own domain name email addresses. This seems much more legit for business use than the free services floating around. Would you use a bank who uses a hotmail address? Don’t think so. If you don’t consider your services of being high value, why would your clients?
- Make your website visually pleasing and easy to navigate. Make it simple and straightforward. Clients don’t want to read entire chapters to figure out what you do. Be concise and clear. Purchase copyright free images if you have to. Humans are visual beings so use that to your advantage.
- Make a killer logo. Hire someone if needed or outsource it with freelancer. Doing this online can save you a lot of money.
- Ask your existing clients to write you positive reviews. This will help your SEO and when clients search for your services, you will look like the better choice.
- Sell or give away high quality merchandise with your logo. Don’t pick the cheapest thing you find. Produce something people will appreciate, can use or will remember.
- Post valuable content. This can be motivational, educational or even personal. Make sure your audience is interested. Less is more sometimes. Not many people complain that you post too little. However, they don’t like when their timeline is overwhelmed with boring or useless content.
- Be consistent in your posts and newsletters. Make a schedule for yourself and try to stick with it. If you’re extremely inconsistent, you will loose your audience.
- Find your niche, be an expert and don’t be afraid to show it. If you’re great at coaching track, show off your skills and make people understand you’re the go to coach for that discipline. Don’t be a self called expert in everything. It’s better to find your expertise and focus on improving yourself on what you do best.
- Find partnerships. Work with other businesses, blogs or media to exchange referrals, links, services or content. The more people hear or read about you, the more professional you will be seen.
- Finally, do your job well! Often, your work will be judged before you even have a chance to prove it. People will talk and write about you. Do a good job and let others do your marketing for you.
By Sander Vanacker for FitGuana
Sander Vanacker is a personal trainer, CEO of Bring Back Nature, Inc. and founder of FitGuana. He believes in improving health and wellness by incorporating more nature into our lives, being active and spending more time outdoors.